For a new website, first question raise how to & where to start Seo Campaign. The answer is not so simple because any wrong step in beginning can put a negative effect on your traffic & search engine ranking till last. So plan effectively and achieve good ranking and a positive return on your investment.
Make your website search engine friendly by making following audit on your website:
1. Technical Audit
2. Content Audit
3. Trust or Link Audit
The Technical Audit :
In a dynamic website, technical audit play major role in seo as well. Some technical problems can render your web pages invisible to search engines. (As a time being search engines crawlers are being smarter), now it is not easy to make fool search engines crawlers like earlier.
-> Code should be clean and clear (Content visibility). All tags should be closed properly & remove any extra code.
-> Avoid to use JavaScript heavily
-> Avoid Flash
-> File Size / page load time: if you have large number of pages, you can use separate CSS for home page.
-> Navigation Structure should be easy. Use drop down to connect important pages with home page, it works like a site map. Google give preference to drop downs.
-> Url Structure: Avoid dynamic pages or session ids in the page urls.
-> Use keyword based name in urls
-> Title Tag/ Headlines: use related title & meta tag in pages. For eg, if your web page is related to gemstone jewelry, then place title & meta tag related to gemstone jewelry.
-> Remove product duplicity in your website. Don’t use same product in many categories. If you have to use same product in multiple categarories, you can stop the crawling by Robot.txt file of duplicate products.
Note: In e-commerce sites, its little bit difficult to maintain unique title tags. We phase this type of problem when different category pages have same products. The page urls will be different in this case. This creates products details duplicity. We can solve this problem by stopping indexing on one category pages by using Robot.txt file.
-> Make website supported by all web browsers. Check web pages in Google cache, here you can see ho Google crawlers are reading your web pages and text. F your page is not proper readied by crawlers, solve this problem immediately, it can harm your website ranking in Google search.
-> Use Alt tag for images. As we know that Google crawlers are blind. They only recognize images by Alt tag & related images helps to improve your search engine ranking in all search engines.
-> All Images name should be keyword rich.
-> Web pages urls should be small and keyword based (that describing your webpage concept).
2. Content Audit:
-> The content of the website should be unique and relevant to your website. It’s the content that speaks to visitors and keep stay the visitors on the site.
-> This also play important role after technical aspects to be successful in online market or get top ranking in search engines. Some of the important content aspects are :
-> Keyword Targeting:
Place primary keyword (related) in title Meta tag.
Place primary as well as some least important keywords in Meta tag.
Describe your all services through Meta Description.
-> Use heading tags (h1, h2, & h3) in body.
-> Content should be unique & keyword rich so that any body linked to it.
3. Trust or Link Audit
-> One way links; to website homepage and Internal Pages.
Search Engine Optimization
(SEO) is a process of achieving high ranking in major Search engines by
targeted keywords or phrase. It's achieved by keyword research, website
redevelopment, link exchange program, Search engine submission and major
directory submission; finally prepare the sheet by keywords following by
the ranking in search engine from which site is ranking. Search
engine optimization is a combined process of off-page
optimization and on-page optimization in order to increase
the web traffic of site in Search engines. It is a natural process of
getting high ranking in Search engines like Google, Yahoo, and Msn. So,
it is also called Natural Search engine optimization.
SEO provide useful services for websites and for website owners;
On-Page Optimization:
On-Page optimization is second step of
SEO where we deal with the pages itself.
My opinion on the most
important element,
Content:
magic
can happen if and if we have a webpage where, there is enough room for
it. We should have good content, enough content related to our
business/services/products we offer. We should write/describe our
services/products/business in a way people can read and understand, the
only they are going to use it.
And yes make sure that you
have your targeted keywords included in the content on your pages in a
natural way.
Make sure that the text is original, if it is
the same as on other web pages it can be caught by search engines as
duplicate web page. Now a days search engines are smart enough to
understand this.
Easy Navigation:
We
should make sure that the search engine spiders can follow the internal
links on your site. If I have a dynamic website on a database it is
beneficial to use mod-rewrite to get the best possible benefit out of
it.
If I have lot of pages on my website and they are very
deep down in the navigation tree of 3 or more clicks; then I need to use
a Sitemap and a link to it from each page of site. Sitemap makes it easy
for search engines to find all pages.
Off-Page Optimization:
- Selection of Resources; which is related to our web site.
- One way links; to website homepage and Internal Pages.
Popularize your website on Internet
Search Engine Optimizers can do:
- Writing content for the website
- Giving advice on site architecture
- Finding relevant directories to which a site can be
submitted.
- Finally, SEO should bring relevant visitors to your website.
Overall “to make a website relevant and useful for one or
many topics”
Please make a note that manipulating search
engine results is not the work of SEO this is unfair and very ugly.
No search engine has got any relationship with any SEO
company and they are 100% independent of their own. All methods for
displaying search results for a given search term.
All search
engines like
Goggle, Yahoo, and
Msn wants to display search results very
appropriate for the user.
So what they do?
They have index of millions of WebPages, it means they are aware
of so many WebPages and they have their method to rank them for a given
keyword.
They know which page out of all is most important
and relevant for a given keyword. But who will make a decision?
Unmatched Guarantee with great till project completion.