Search Engine Optimization (SEO) is a process of achieving high ranking in major Search engines by targeted keywords or phrase. It's achieved by keyword research, website redevelopment, link exchange program, Search engine submission and major directory submission; finally prepare the sheet by keywords following by the ranking in search engine from which site is ranking. Search engine optimization is a combined process of off-page optimization and on-page optimization in order to increase the web traffic of site in Search engines. It is a natural process of getting high ranking in Search engines like Google, Yahoo, and Msn. So, it is also called Natural Search engine optimization.
SEO provide useful services for websites and for website owners;
On-Page Optimization:
On-Page optimization is second step of SEO where we deal with the pages itself.
My opinion on the most important element,
Content:
magic can happen if and if we have a webpage where, there is enough room for it. We should have good content, enough content related to our business/services/products we offer. We should write/describe our services/products/business in a way people can read and understand, the only they are going to use it.
And yes make sure that you have your targeted keywords included in the content on your pages in a natural way.
Make sure that the text is original, if it is the same as on other web pages it can be caught by search engines as duplicate web page. Now a days search engines are smart enough to understand this.
Easy Navigation:
We should make sure that the search engine spiders can follow the internal links on your site. If I have a dynamic website on a database it is beneficial to use mod-rewrite to get the best possible benefit out of it.
If I have lot of pages on my website and they are very deep down in the navigation tree of 3 or more clicks; then I need to use a Sitemap and a link to it from each page of site. Sitemap makes it easy for search engines to find all pages.
Off-Page Optimization:
- Selection of Resources; which is related to our web site.
- One way links; to website homepage and Internal Pages.
Search Engine Optimizers can do:
- Writing content for the website
- Giving advice on site architecture
- Finding relevant directories to which a site can be submitted.
- Finally, SEO should bring relevant visitors to your website.
Please make a note that manipulating search engine results is not the work of SEO this is unfair and very ugly.
No search engine has got any relationship with any SEO company and they are 100% independent of their own. All methods for displaying search results for a given search term.
All search engines like Goggle, Yahoo, and Msn wants to display search results very appropriate for the user.
So what they do?
They have index of millions of WebPages, it means they are aware of so many WebPages and they have their method to rank them for a given keyword.
They know which page out of all is most important and relevant for a given keyword. But who will make a decision?
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