Information flows other than web : The issues ragarding access to information are not new. Some have been present for centuries, but in different forms than those of the present day. Some information related issues that have contributd to the success of other information media over the centuries are:

• Books
• Magazines
• Newspaper
• Broadcast media

• RSS and Atom Feed distribute information to significant numbers of people through an information feed.
• frequently updated works with metadata (with publishing date and Author)
• XML file format used to publish updated information (RSS feed).

In a highly competitive environment efficintly and effctively managing information is important for indivisual and for businsss. Businsss (or indivisuals) that handle information efficintly compared to their competitors will more suceess.

• Why we use RSS and Atom or why Content providers should give their content away?
• What content to include in a feed and how to present it effctively to the user?
• how to Publicize Information feed?
• which issues influence RSS and Feed visibility?

Why we use RSS and Atom or why Content providers should give their content away?


1. It is good advertising or publicity medium for your business. If your content is highly distributed then your site visibility or popularity through an information feed can be useful form of free advrtising.

2. Users are using information feed to find relevant information to their needs, if you dont have an information feed then will be at a competitive disadvantage.

3. It can increas the traffic of your site.

4. It can increase awareness of your site.

5. It can influence search engine rankings. The more site is known the more links to be made.

What contnet to include in a feed and how to present it effctively to the user?

Importanc of Title: You need to be sure about your web page content quality and and coverage mathes that is promised by the title.

Conflict is always an effctive way to draw some usres in to a site. Disagreemnt somehow always sms more lively than everybody quitly agruing about a topic, which of th following titles would you read, "experts argue over Microsofts Xml Implmantation" or "Xml is accepted by evrybody"?

Internal Links: if your title is interesting, definetly attracts the visitors to read it. The first paragraph on each web Page or blog post is very important to keeping visitors on your site. If your paragraph is not interesting, then it is very easy for a visitor to leave your site.

Another useful technique is to include at least one relevant link to another page or post in your site that is relevant to the current topic. Placing of internal links in the first paragraph of a page or post can make easier to keep a user in your site.

Publicizing your Information feed?

Any Information feed in the world is useless if nobody known it is there. So what technique we should adopt that audience go out there and attract their attntion.

a. Deciding on a Target Audience : If your businss stratgy inclus a information fd thn you should hav clar ida of who you want to b rading th Information feed - popl who may bcom customrs for thr products or srvics that th businss offrs.

if you belong to a community, you can use those existing contacts to attract subcribers to your information feed. For that to succeed on an ongoing basis you will end to create good quality blog posts on regular basis, sufficient to make a potential subcriber belive that your information feed can offer interesting content on an ongoing basis. If your site offering some thing useful to users it is likly that visitor numbrs will grow quickly.

b. Registring with online Sites : To increase the chances that people unfamiliar with your blog or website will pickup an information feed you need to make sure that your feed is listed in places in which people for feeds. Thr ar svral onlin sits that facilitiat th discovry of information fds. On of th popular sits is tchnorati.com. hr you nd to Sign in and ping your information fds directly with your claimed blogs url. Some other popular sites allow you to register your site are Syndic.com, fdstr.com

which issues influence RSS and Feed visibility :

Delivery of information to users through rss and Atom information feeds opens up new apportunities. At the same time, the volume of information thats delivered to users through information feeds raises new isseus of information management for indivisuals and for businsses; for eg, how to select reliable information and how to cop with large number of the feed items.

Your bookmarks and google searchs are places to to find useful information. if those pages match your interests there is a rasonable or better chance that any information feeds for those sites will also contain information that is interesting and relvant to you.

Avoid Irrlevant Information : Some aggrgators enable the user to create filters so that certain keywords specified by the user are displayd. These tchnique reduce the amount of irrelevant information.

Need keep up-to-date : The Knowldg that your comptitors can hav accss to ssntially unlimitd information flows can rat a fling of having to kp up. That prssur to kp up combind with practical difficultis of absorbing and handling such continual larg flows of information can caus so calld information anxity. Attmpting to monitor an unralistically larg numbr of information fds can produc so-calld fd-fatigu.

Distractions : Anothr human factor in information fd managmnt is distraction. If you subcrib to larg numbrs of fds it is all too easy to spend time exploring articles or blog posts that are intersting but probably not directly relevant to what you do. When you have large numbrs of diverse feed subcriptions, being disciplend and not following distracting posts can be far from easy.