A proper Outbound links play a important role in linking strategy and good search engine positioning in search engines. Outbound links are created using text links or images.

An outbound link is any link from one web page to another webpage. An outbound link may be of same domain. For creating an texy Outbound links, we use Html hyperlink tags like: <a href="page.html" title ="Anchor text">outbound link text</a>. 'title' tag within hyperlin give more waitage to keyword or Anchor text for which we are making hyperlined.

For a image or banner we use <a href="page.html"><img src="image.jpg" width="150" height="20"></a>. ALT tag increase the waitage of Image outbound links. We should use Alt tag within the Image. <img src="image.jpg" width="150" height="20" alt="Important k/ws">.

We should not use "click here" or "more information" as the anchor text. Text links like "click here" or "more information" are non-descriptive. Outbound links text should include keywords in Anchor text. Keywords anchor text help in good search engine positioning.

Some people recommend that you link to high PR pages, but this view actually lends PR value to the page you link to. You should be linking to articles you have written and had published on other web sites.

Guidelines for Adding Outbound Links:

1. Place outbound links on relevant content webpages or directory.

2. Avoid outbound links on a page that contain more than 100 links.

3. Add a title attribute to the anchor element. eg, <a href="http//www.online-promotion-services.com" title="Website Promotion services">Website Promotion services</a> ; the title text is shown as a tool - tip when the cursor is over the link.

4. Use keyword from the (visible) content of the destination webpage in the link text eg, <a href="http"//www.online-promotion-services.com" title="Website Promotion services">Website Promotion services</a>

5. Provide sufficient information for the user to make an informed decision : eg, dscription.

6. Deep Link: a. If possible , link directly to a webpage, rather than to the home page or gateway page.
b. When linking to a blog , ensure that the url of the web page is a permalink (the most recent entry may be currently be displayd as the blogs home page, but it will displayed as newer entries are posted, breaking the link).

7. Dont open new windows. for eg, <a href="http"//www.online-promotion-services.com" targt="_blank"> Website Promotion services</a>