Image Optimization is one of the most important aspects of any website (specially E-commerce or Photos website). As We know that search engines can't understand images, but rather read aloud the alternative (Alt) text assigned to them.We can get good and quality traffic through Images search engines.List your images in following image search engines:

http://images.google.com/
http://images.search.yahoo.com/
http://www.bing.com/?scope=images&nr=1

The HTML code for inserting ALT text is:

<img src="filename.jpg" alt="Alternative description places here">

There are 3 formats for images:

-> .jpg – Lossy Format, great for photographs
-> .png (8-bit) – Lossless Compression type, limited color range
-> .gif – Lossless with limited color range like .png 8, but .png is usually the better choice.

Reducing the file sizes as much as possible without noticeable visual degradation.

Combining several icons into one image and using CSS for presentation or using one background image for several purposes, also using CSS positioning.

Reduce load time - Make right balance between file size and picture quality. It is an essential step though. Look at any webpage, and you will see that most of its load time comes from images. Your website will be needlessly slow if you don't drop the sizes of these images.

Note: In Internet Explorer we can find this ALT text, simply by pointing mouse over the image and looking at the yellow tool tip that appears. Other browsers (correctly) don't do this.

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