Google Latest Ranking Strategy/Factors Influencing Webpage Ranking



Earlier in Google optimization Meta tags, link farm, directory submission, and reciprocal link building was enough for website popularity.

As Search engine industry growing now, they are building more powerful algorithm for website popularity. Now several more factors are playing important role to improve website popularity and ranking.

-> Webpage Address (url): Google search engines count dash (-) as a space. For eq, website-optimization.htm webpage address is easy to come in top with website optimization keyword in search engines.

-> Use of xml (extensible markup language) site map on root.

-> Fresh Content.

-> Alt (alternative) tag text for images.

-> One way Link Building.

-> Content Links.

-> Fresh Article Submission.

-> Blog Links with RSS (really simple syndication: defined standard for content aggregation and syndication) preferred by Google search engines.

-> Feed creation and submission in feed directories.

-> Good use of "Robot.txt" files (robot.txt, located at root directory, provides permission which WebPages of web site to be indexed to search engines crawler/spider).

-> Use of "no follow" tag (stop traffic diversion on unwanted web pages).

-> Popular Forum participation.

-> Social Bookmarking.

-> Paid placement such as Googles Adwords service.

Please feel free to ask us any question regarding optimization or link building- your feedbacks are welcome.